Since the beginning, we at Euroflorist have been committed to helping people connect with each other through flowers from our professional retail florists. Whether it is across town, throughout the country, or around the world, we touch people with flowers.
The Euroflorist mission has been to provide consumers all over Europe, whether an individual or a company, with a cost-effective way to send flowers anywhere in the world. With their member florists, Euroflorist works to be the most reliable and most innovative floral industry partner. As a result, Euroflorist makes it easier to send flowers.
In 1982 Peter Jungbeck established the company to service Swedish florists with a better floral order relay system. From his background in the technology business, Mr. Jungbeck from the start provided florists with the best platform for trading floral orders between one another.
In 1990 the company's name was changed from Svensk Blomsterförmedling to Euroflorist and Mr. Jungbeck embarked on an expansion plan to become what is today the largest member florist relay network outside North America. Euroflorist offers complete country wide coverage in each market in which it operates to ensure all flower orders are designed and delivered by a professional retail florist. The Company is also the largest order contributing member of Teleflor International which includes over 54,000 member florists. As a result, Euroflorist can offer same day delivery of fresh flowers designed by a professional florist to almost any corner of the world.
Euroflorist has been an industry pioneer on many fronts. In 1988, the company conceived and developed the Euroflorist FlowerCard for use as payment in EuroFlorist member florist shops. Since then millions of FlowerCards have been sold across Europe. In August 1995, the Company established its consumer website and was the first in Europe to sell flowers over the internet.
As an established international company, Euroflorist has always maintained its head office in Malmö, Sweden. The company has operations across Europe, from establishing local florist relay networks from the ground up to acquisitions of existing florist relay network companies.
Euroflorist is a privately owned company and its main investor is Litorina Kapital based in Stockholm, Sweden.
The investor consortium Euroflorist 2.0 AB jointly acquired 100% of Euroflorist. Magnus Silfverberg takes over the CEO position following the acquisition. CEO Per Lindsjö is leaving the company. Under Per Lindsjö's leadership, Euroflorist has successfully built a growing and profitable business. The investor consortium will invest in the business from a long-term perspective with the ambition of developing an even better company.
There’s always a reason for giving flowers.
When you want to convey passion, celebrate someone, express gratitude, send condolences or just treat yourself, we are there to deliver both feelings and flowers to the doorstep. At Euroflorist every emotion matter, and we embrace them all.
We are present in eleven European countries and delivers worldwide, partnering with local florists and suppliers around the world.
What is your reason for sending flowers?