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About us

About us - read about our history and organisation

Send a Flower!

Since the beginning, we at Euroflorist have been committed to helping people connect with each other through flowers from our professional retail florists. Whether it is across town, throughout the country, or around the world, we touch people with flowers.

The Euroflorist mission has been to provide consumers all over Europe, whether an individual or a company, with a cost-effective way to send flowers anywhere in the world. With their  member florists, Euroflorist works to be the most reliable and most innovative floral industry partner. As a result, Euroflorist makes it easier to send flowers.

The Euroflorist Story

In 1982 Peter Jungbeck established the company to service Swedish florists with a better floral order relay system. From his background in the technology business, Mr. Jungbeck from the start provided florists with the best platform for trading floral orders between one another.

In 1990 the company's name was changed from Svensk Blomsterförmedling to Euroflorist and Mr. Jungbeck embarked on an expansion plan to become what is today the largest member florist relay network outside North America. Euroflorist offers complete country wide coverage in each market in which it operates to ensure all flower orders are designed and delivered by a professional retail florist. The Company is also the largest order contributing member of Teleflor International which includes over 54,000 member florists. As a result, Euroflorist can offer same day delivery of fresh flowers designed by a professional florist to almost any corner of the world.

Euroflorist has been an industry pioneer on many fronts. In 1988, the company conceived and developed the Euroflorist FlowerCard for use as payment in EuroFlorist member florist shops. Since then millions of FlowerCards have been sold across Europe. In August 1995, the Company established its consumer website and was the first in Europe to sell flowers over the internet.

As an established international company, Euroflorist has always maintained its head office in Malmö, Sweden. The company has operations across Europe, from establishing local florist relay networks from the ground up to acquisitions of existing florist relay network companies.

Euroflorist is a privately owned company and its main investor is Litorina Kapital based in Stockholm, Sweden.

Milestone events in the Euroflorist history include the following:

1982 Company was founded in Malmo, Sweden as Svensk Blomsterförmedling
1988 Developed and launched FlowerCards
1988 Established operations in Norway
1990 Changed name to Euroflorist
1993 Established operations in Denmark by company acquisition
1995 Pioneered online Internet flower ordering in Sweden
1996 Established operations in Poland
1998 Launched second generation of e-commerce website
2001 Established operations in Germany
2001 Launched third generation of e-commerce website
2002 Established operations in Austria
2003 Expanded into the Netherlands by company acquisition
2004 Expanded into France by company acquisition
2004 Launched fourth generation of e-commerce website
2005 Winner of Microsoft .NET Award for Europe's most modern e-commerce platform.
2005 Expanded operations in Germany by company acquisition
2006 Expanded into Belgium and Luxembourg by company acquisitions
2007 1.500 florists celebrated Euroflorist's 25 year anniversary in Barcelona
2009 Euroflorist took over BlumenOnline.de
2010 Institution of two Flower-Centres Malmö and Aalsmeer
2010 Euroflorist merged with eFlorist
2010 Launched fifth generation of e-commerce website